The Stoic Salesperson: All Stress Is Internal (And Why That’s A Good Thing)

Stress and the Stoic Salesperson
Photo by Nik Shuliahin on Unsplash.com

Just to reiterate my previous post, no, we don’t control other’s and the decisions they make.  And, that can be tough to swallow, especially when we must watch our friends, family, and customers make bad decisions. It’s at these moments when Stoic Philosophy implores us to take control, not of others, but ourselves.  A primary example is job-related stress.

In Sales, a bad year or even a bad quarter can put us out of a job. Despite giving everything we have, we still lose deals, and when we do, it can hurt.  Rest assured, it’s normal to feel this way at first. True Stoic Philosophy is not about eliminating our emotions, but getting them under control.

Although it’s unrealistic to never experience sadness or anxiety, some salespeople waste too much of their day anticipating and reliving their losses.  Whether it’s the firing that never comes, or the sale that got away, we can trap ourselves in a cycle of reliving an event, over and over.

In this fashion, we waste valuable energy stressing over events we did not, or will never, control.  Even worse, we confuse work and worry. If you believe the late Andy Grove, the one-time CEO of Intel who wrote a book entitled Only the Paranoid Survive, we all get paid to worry about the future.   Perhaps paranoia is a prerequisite for top executives.  For the rest of us, it’s a recipe for mediocre effort and even burnout. 

Therefore, it’s essential for salespeople realize the choices they make every day.  How do we want to feel, stressed or empowered?  Paralyzed with fear or ready to take action? The Stoics would point out that our day-to-day mood, and the resulting choices we make, are some of the few things in life we DO control.  It’s important to understand, one can choose not to feel stress and still be effective or even excel at work.

So, who would choose a career frought with stress and unhappiness?  Only those who don’t realize or believe they have a choice.    Ultimately, when we acknowledge that stress comes from within, we take back control and fuel ourselves to sell with more vigor and enthusiasm than stress could ever allow.

Sincerely,

Meaning2work.com